Echo, in short

Custom code websites are faster, cleaner and easier to own than anything a page builder produces. The catch has always been that marketing can’t touch them without opening a ticket.

Echo closes that gap. It’s a visual interface on top of a custom code website. Marketing edits pages live, runs the CMS, and works on a canvas, while the code stays in git where the developers want it.

Around that sits the marketing side: SEO and AEO, how the brand shows up in AI answers, drafts in the brand’s own voice, and a weekly list of what to change next, each with an owner and a before/after.

The idea is simple. Keep the site in code, and give the people who run it the tools they’d expect from a page builder, plus the ones they’ve been missing.